Saturday, June 05, 2010

The Difference Between Canadians And Americans

As I have often noted here, I am a Canadian. And Canadians are different from Americans. One place where this is apparent is in what we watch on TV. Oh, it's not Canadian shows that we watch on TV – for the most part Canadian shows don't penetrate onto the Top 20 list of most watched shows – but what interests us is quite different from what catches the hearts and minds of Americans. Following is a list of the Top 20 shows In the United States for the 2009-10 Television season, based on Total Average Viewers per Episode, with their position in Canada and the average number of viewers in Canada for the same show. (For American Idol and Dancing With The Stars I am assuming that the more highly watched shows are the Performance Shows and the lower rated versions are the Results Shows). For comparison a general rule of thumb is that the Canadian population is 10% of the US population, but that is a rough estimate.

Position

United States

Viewers

Canada

Canadian Viewers

1

American Idol

24,714,000

4

2,789,000

2

American Idol

23,461,000

5

2,686,000

3

Dancing With The Stars

19,725,000

11

2,172,000

4

Sunday Night Football

18,782,000

5

NCIS

18,699,000

10

2,201,000

6

Undercover Boss

17,732,000

7

The Mentalist

16,828,000

9

2,279,000

8

CSI

15,820.000

15

2,084,000

9

NCIS: Los Angeles

15,667,000

20

1,768,000

10

Dancing With The Stars

15,298,000

14

2,092,000

11

Two And A Half Men

14,825,000

16

2,032,000

12

Big Bang Theory

14,224,000

12

2,169,000

13

Desperate Housewives

14,058,000

17

1,933,000

14

Survivor Heroes vs Villains

13,669,000

1

2,929,000

15

Criminal Minds

13,552,000

3

2,807,000

16

Grey's Anatomy

13,552,000

2

2,899,000

17

Survivor Samoa

13,450,000

1

2,929,000

18

60 Minutes

13,269,000

19

The Good Wife

12,617,000

20

CSI: Miami

12,617,000

13

2,125,000


Rounding out the list of the most popular shows in Canada are:

Position

Show

Viewers

6

Amazing Race 15 & 16

2,529,000

7

House

2,493,000

8

CSI: New York

2,349,000

18

Lie To Me

1,811,000

19

Hockey Night In Canada

1,796,000


Of the most popular shows in Canada, only Hockey Night In Canada is a Canadian produced show. Undercover Boss and 60 Minutes don't air in Canada while Sunday Night Football is seen on TSN, one of the cable sports networks, meaning the The Good Wife is the only show not in the top 20 in Canada that is seen on a major network (Global) in this country. Also, in Canada both seasons of Survivor (Samoa and Heroes vs Villains) were lumped together as one.

I'm not entirely sure what to make of the differences. Three of the six top rated shows in Canada are reality-competition series as opposed to five of the top six in the United States (and yes, I am stretching the definition of reality-competition to include Football – it is a competition and it is reality) but we seem to like different reality-competition series than Americans. Of the top five shows in the United States only two are in the top five in Canada, and they do significantly (in Canadian terms) less well than two scripted shows that don't penetrate the top 10 in the United States. I could say that Canadians might like our shows to be a bit deeper intellectually – I think you could argue that shows like Criminal Minds, House, and Lie To Me are just a little bit deeper than some of the shows that are on the top 20 in the Unites States. That would fit our love of The Amazing Race which has placed in the top 10 in Canada since the show started but which has long struggled in the US market. But that's probably not the real explanation. After all, that doesn't explain Grey's Anatomy. So while I acknowledge that there is some sort of palpable difference between what Americans and Canadians watch, I'm sure why that difference exists.

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